Instagram marketing budget 2018-2021
marketing and sales costs in 2020, which gives Instagram a share of three percent of what Facebook spent on marketing that year.
In 2020, Instagram allocated 390 million U.S. dollars to marketing, more than doubling its 2019 marketing spend. Instagram's parent company, Facebook Inc. (in 2021 rebranded to Meta Platforms Inc.), reported a total on 11.6 billion U.S. dollars in